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Analytics
Analytics
Metrics That Actually Move the Needle for Your Business
Who doesn't love seeing those follower counts climb or watching website traffic hit an all-time high? It's like a dopamine hit for the data-driven soul.
Maria Lerkin
June 6, 2024
•
5
min read
Analytics
Data Visualization Making Boring Data Beautiful (And Understandable)
If spreadsheets were a color, they'd be eggshell white. Practical, yes. Inspiring? Not so much.
Maria Lerkin
June 4, 2024
•
3
min read
Analytics
Turning Data into Actionable Insights (Before Your Brain Explodes)
Sometimes your analytics dashboard feels more like a sci-fi thriller than a helpful business tool.
Maria Lerkin
May 31, 2024
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3
min read
Analytics
When Your Bounce Rate Makes You Want to Bounce off a Wall
The holiday shopping frenzy is upon us! Is your ecommerce store ready to jingle those virtual cash registers?
Maria Lerkin
May 21, 2024
•
3
min read
Analytics
"My Competitors Are Crushing It"...Or So My Data Says
Let's be honest, sometimes checking your analytics dashboard feels a bit like a competitive sport...and you're the scrappy underdog.
Maria Lerkin
May 20, 2024
•
4
min read
Analytics
Don't Let Your Analytics Tools Control You, You Control Them
Alright, fellow data nerds, gather 'round.
Maria Lerkin
May 18, 2024
•
5
min read
Analytics
The Dark Side of Vanity Metrics Why They Can Be Dangerous
Think of your ecommerce analytics dashboard as a bustling marketplace, teeming with numbers, graphs, and intriguing trends.
Maria Lerkin
May 16, 2024
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3
min read
Analytics
Customer Journey Mapping Where Are People Getting Lost?
Think of your ecommerce site as a bustling city. Your customers are tourists, eager to explore, but they need a good map to find their way.
Maria Lerkin
May 15, 2024
•
4
min read
Analytics
Is Your Data Telling You a Love Story or a Horror Story?
Ecommerce analytics can be a bit like a choose-your-own-adventure novel.
Maria Lerkin
May 13, 2024
•
5
min read
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